Marketing Management Certificate - Full-Time [Day]

Programme Learning Outcomes

This certificate will provide learners with:

• The fundamentals of the strategic importance of marketing and management
• The practical principles of digital marketing in a local and international setting
• The necessary learning tools to apply core marketing frameworks and concepts to case-based problems
• The ability to distinguish between digital and traditional marketing tools
• The key concepts in understanding the power of marketing as a core driver of a marketing strategy

"I feel there are three key features of GBS that are very special: supportive people, small class sizes, and a multicultural environment. Classmates, lecturers, staff, and even directors are always there to support you" 

Sana Terada, GBS Graduate

Programme Content

Marketing Management (10 ECTS)

• Marketing Audit
• Marketing Intelligence
• Product and Service Strategies
• Marketing Communication
• Building Brands

Digital Marketing (10 ETCS)

• Web Applications
• Search Engine Optimisation
• Employ CSS Web Page Styling
• Website Creation Tools
• Domain Names and Hosting

International Marketing (10 ETCS)

• Reasons for Internationalisation
• Global Market Segmentation & Selection
• Market Entry Modes
• Marketing Mix

Course Structure and Award

This certificate will be delivered over one semester (14 weeks + exams).  On completion you will receive a QQI Certificate in Marketing Management at level 6 on the National Framework of Qualifications.

Academic Career & Progression Routes 

After this certificate you can progress on to a career in Marketing in SMEs or multinational organisations. Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within the programme.